Blog Stories Bumper to Bumper to Bikes & Barges

Bumper to Bumper to Bikes & Barges

By Lauren Hurley, October 15, 2018

It’s the best kind of call you can get—a new client, a friend of a friend, moving to Portland in search for better work-life balance, better quality of life, less time on the road, more time enjoying the great outdoors.

When I first met Wendy + Butch, it was clear. Twenty-five years of commuting up to 4 hours a day, from Marin to the city had taken its toll. They were ready to make the move. Butch had the opportunity to transfer his work to Portland, and both were thrilled at the idea of living in the city just blocks away from the office! They could not wait to ditch their cars, grab their bikes and ride. With their youngest now off to college, what was holding them back? It was a whirlwind hunt for a place less than 10 minutes on bike to Big Pink. From The South Waterfront, to the Pearl District, Alphabet District, they soon found it. A modern townhome right on the waterfront at Riverplace, tucked between the foot of the Fremont Bridge and NW Industrial. Their mornings are now all about watching the barges, not bumpers, then hopping on the bike and heading for work!

Lauren Hurley

Broker

After spending a decade climbing the professional ladder of the Marketing industry, Lauren Hurley was in desperate need of vocational inspiration.

So she did what most find daunting, if not impossible. She hopped down, and hunted for change. Fortunately for Lauren, she wouldn’t be starting on the first rung of the ladder that lay ahead.

The daughter of a Broker, real estate had always been part of the conversation. The world of abandoned RMLS sheets, open house signs collected in the pouring rain and a fridge full of leftovers from Brokers Open Houses was all too familiar. So, while she didn’t always know it, Lauren was being trained by her Broker mom. By osmosis, she was learning how to negotiate, how to communicate and best, how to advocate for clients.

While her passion for Portland, homes, history, architecture, design, and working with people had remained constant throughout her life, it took returning to the world of buying and selling homes for Lauren to realize just how perfectly her personal strengths and professional skill set aligned with being a Broker.

Whether it’s negotiating and advocating on behalf of her clients, her vast knowledge of the city’s most idyllic neighborhoods, nooks and crannies, developing stunning and effective marketing campaigns, or consistently going above and beyond the call of duty, Lauren knows that superior client care is the result of perfecting every detail along the way.

The joy she finds in seamlessly and successfully guiding buyers and sellers through one of the most significant emotional and financial decisions of their lives, has Lauren wishing she listened to her mother years ago. (But please don’t tell her that.) When it comes down to it, taking exceptional care of her clients isn’t only what Lauren does best, it’s what she loves to do.

When she’s not meticulously critiquing the usage of serif vs. sans serif font, scarlet vs. crimson hues, or brightness vs. contrast and density, you’ll find Lauren taking Captain Salty the Wheaten Terrier on trails and along rivers around the city, collecting new vinyl records, tinkering with her ‘78 VW Bus, whipping up culinary treasures, or doing her best to imitate Serena on the court.

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  • lauren@livingroomre.com

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