Blog Stories The Power of Before and After

The Power of Before and After

By Erin Primrose, May 9, 2018

It’s taken me a while to come down from this project, and the excitement that resulted in putting it all together. When I took this listing in Multnomah Village, it was rented and therefore I didn’t have the chance to look at it through the lens of a buyer as much as I would have liked to before floating a range of market value to the seller.  After the tenant moved and a second walk through, the nuances of this long time rental became clearer. My heart literally dropped when I came to the realization that my mouth had written a check that my ass couldn’t cash. The sellers and I were left with two choices: 1. Do nothing and put the home on the market for $50,000 less. than originally hoped for in “as-is” condition, or 2. Invest the time and money to bring the home “up” to land a buyer who would rather not take on projects and list it for the original amount.  The choice was clear, and the sellers were awesome so we rallied!

I’m not going to lie, this is a lesson I hope to never learn again but working with the sellers and merging my roles of a professional marketer, Realtor and general contractor was one of the most rewarding experiences I’ve had in my career. We spent hours together prepping, painting, and staging to get this masterpiece pulled together, and I am so proud of the end result. We ended up with a tremendous turnout, and the home sold for above asking to wonderful buyers in just 3 days.  So many props to my amazing photographer and Crush Staging for capturing the magic!

Here are a few pics of the before and after:


I would love to be part of your next move…

Erin Primrose is President of the Multnomah Village Business Association and a Principal Broker Licensed in Oregon with Living Room Realty
503-317-8111  |  |
7650 SW Capitol Hwy, Portland, OR 97219

Erin Primrose

Earth Advantage Principal Broker

I am thrilled to serve as a connector of buyers, sellers and everything this amazing city has to offer. Being an Oregon native, my passion is continuously fueled by the character and history of each neighborhood, local hangouts, and the abundance of nature found in and around Portland. I am proud to have found a perfect balance between success and advocacy, with the goal of those I work with feeling as if they are my only client.  People tell me I have a playful, yet warm demeanor, but don't be fooled as I possess a dynamic set of tools that has proven invaluable in getting my clients what they want. From exploration to closing, your journey will be met with guidance, responsiveness, professional expertise, and clear communication.  I do not believe in complacency. I do believe in remaining a hard-working and dedicated student of my trade, each day uncovering new opportunities to better serve clients and their community.  I come ready to ride the wave alongside you during your very own buying or selling experience, and work tirelessly to protect your interests every step of the way.  Let's get there together! When not practicing real estate, my time is filled with simple adventures with my family and friends such as walks through our neighborhood, cooking, hiking, camping, backyard BBQ’s, long-boarding, exploring Portland's food scene, Timbers matches and making improvements to our 1920′s Bungalow.
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